Worked on GIS Business Plan with Bryan. Need to develop a marketing plan component. GIS training for exixsting PMs will be key component. IT is through supporting them that new lines of work and client leads will be revealed. GIS must become an integrated transparent problem solving tool for them, much like CAD or spreadsheets. IT must become integrated to provide the enterprisewide linkage from marketing exhibits to ERP planning to project mapping to client parcel identification.