Gone Live!

We went live today!

The site is not perfect, and in fact needs a lot of back-end work. It looks pretty good though. We are getting pretty good positive feedback and constructive criticism. It's a dynamic, scalable medium, and out framework should evolve in a healthy way.

On the SEO side there is a BUNCH of work. Our baseline KPI is a Google PageRank of 3.


Web site News feature

I spoke with the web developer today and got across my ideas for the news feature. Hopefully we'll be able to have our news and job opportunities syndicated as RSS feeds. That would be pretty sweet. Now if only we can get a pretty constant content stream.


More Progress

Well, the site progresses on. The content is on the way, and the design continues to get refined. I think we're even ann clear with regard to Services, Disciplines, and Sub-Services. My PIN is even starting to come around to the idea that the "Hightlights" he wanted are actually better classified as sub-services and "Hightlights" are things like "We save the client a million dollars". Taxonomy skills...

The core service areas we came up with are:

  • Community Design & Regional Planning
  • Genesis CE&I Services
  • GIS / Geospatial
  • Land Development & Entitlements
  • Parks & Recreation
  • Public & Civic Infrastructure
  • Survey & Mapping
  • Transportation & Mobility


Web Site Progress

The web site is coming along well, but it is frustrating. I'm learning so much about SEO, but at the same time, I can't help but be daunted by the enormity of the necessary content and frequency of update necessary for the desired results.

The other problem is that our search terms are quite nebulus. I have no idea what search terms are being used by our clients. See, the issue is not what terms are being used to find us, but instead, what terms are being used and not finding us, but our competitors instead.

Maybe some sort of analysis of their sites...